Best Practice in Marketing Finalist

Vintner’s Circle (www.vintnerscircle.com), a franchise of wine making shops, announced today it has been selected as a finalist in the sales and marketing category for The New York Enterprise Report Small Business Awards 2011.

For the past six years, The New York Enterprise Report has been recognizing the tri-state area’s top small businesses for their best practices and operational excellence.

The Best Practice Award finalists were chosen based on their ability to demonstrate the use of a best practice to generate competitive advantages, drive revenue and increase the long-term value of the enterprise. The magazine chose 28 companies based in the NY metro area as finalists out of dozens of qualified applicants for each category.

“We want to thank The New York Enterprise Report for recognizing us as an innovative, customer-focused company,” said Jennifer Alviani, VP of Brand Development for Vintner’s Circle. “Wine making is a very social activity, and we strive to engage our customers with social media to share their wine making experiences”, said Alviani.

“We are proud to recognize the achievements and accomplishments of Vintner’s Circle,” said Robert Levin, Editor-in-Chief & Publisher of The New York Enterprise Report. “The use of their unique social media, sales and marketing programs has given them a distinct competitive advantage over their competitors and we congratulate them for their initiatives and innovative thinking.”

The New York Enterprise Report Small Business Awards is scheduled for Wednesday, September 21st from 6 p.m.- 10 p.m. at the Metropolitan Pavilion in New York City. The Best Practices winners in the areas of Customer Service, Green Business, Human Resources & Leadership, Sales & Marketing and Technology and the Best of the Year winners in the areas of Healthy Workplace Program of the Year, International Operations Program of the Year, Non Profit of the Year and Diverse Supplier of the Year will be announced at the dinner.

Small Business Awards finalist three years running.

Vintner’s Circle has been selected three years in a row as a Best Practice Finalist, winning the Best Use of Technology Small Business Award in 2010. “We are committed to providing our franchisees and our customers great experiences, and are extremely pleased to be recognized as a leader in technology and marketing,” said David Schmeltzle, President of Vintners Circle.

Vintner’s Circle franchises (www.VintnersCircle.com) are a place for family and friends to experience the joys of making and tasting fine wine. Our local shops provide a comfortable setting, professional equipment and knowledgeable staff to guide you through handcrafting your own wine in four easy steps. You can select pre-pressed juices from top vineyards around the world and create wines for every season! Add a personalized label to make it your own. Bring friends and come back often and stock your own wine cellar.

The New York Enterprise Report, in print and online (www.nyreport.com) features “how-to” articles written by experts for small and midsize businesses in the tri-state area. Each issue of The Report, which is the only media in the New York area exclusively for the leaders of smaller businesses, provides thousands of dollars of much needed expertise making it a must read for those wanting to grow their businesses.

For more information about the New York Enterprise Report, visit www.nyreport.com/awards or call 516/997-1950 or email info@hjmt.com.

For more information about franchises and Vintners Circle Winemaking Shops, visit us online, call 908-979-9463 or email info@VintnersCircle.com.