values critical to business growth

Vintner’s Circle believes life is driven by decisions. Everyone has to make them, and the decisions you choose affect how you live your life. We try to make our decisions based upon a core set of beliefs and a values platform. We expect our team members, business partners and franchisees to do the same. We team up with world-class business partners and suppliers. Our customers can expect more from us.

Safe, Clean and Comfortable Environment.

Our customers spend time making wine in our stores and expect a safe, clean and comfortable environment. They shop online and in our stores and expect reasonable pricing and friendly, honest customer service.

Our Values.

Our values platform is based upon the following beliefs:

• Dignity — We take pride in our workplace, making it a place to be proud to have your children, family, and friends visit.
• Integrity — We require honesty and integrity at every level of our business.
• Opportunity — All of our team members are integral parts of our success, as our team is only as strong as any one of its members.
• Servant Leadership — We are dedicated to living and succeeding as both a learning and teaching organization.
• Accountability — Everyone is responsible and accountable for their business functions and customer relationships. We execute with quality and deliver value promised.